Prima UK

Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today. In Prima Magazine there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life. Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.

Sunshine MOMENTS

This month…

prima loves • Celebrate spring with pretty gingham

‘My body has had its ups & downs… it’s been a rollercoaster’ • Oti Mabuse, queen of the Strictly dance floor, captured the UK’s hearts by being her authentic self. She tells Christobel Hastings about her journey, motherhood’s changes and why it’s time to look beyond the dancer…

Find your PERFECT SUMMER DRESS • We’re spoiled for choice when it comes to the most fabulous styles this season. From vibrant reds to faded florals, which will you choose?

IN bloom • A spring and summer staple that will stand the test of time, fanciful florals rise to every occasion, from wedding guest to summer picnic. A pair of metallic flats will add polish to the finished look.

RED alert • Cherry red is the standout shade for summer and the high street has every style covered. Gold hoops, woven basket bags and barely-there sandals are the perfect accessories.

Monochrome MAGIC • Fashion’s favourite colour combination has been given a summery spin with embroidery, rickrack detailing and contrast edging. Add texture with raffia, straw and a hint of gold.

Spot ON • We’re going dotty for polka dots and their chic Riviera vibe. From elegant shirt dresses to strapless gowns, just pair with retro cat-eye sunglasses and a stack of resin bangles.

MODERN romance • Come party season, dressing up is all about flounces and frills in layers of silk or chiffon. In a pastel palette of sugary shades, these will most certainly hit the sweet spot.

Earth TONES • It’s back to nature with abstract prints in muted shades of turmeric, matcha and nutmeg. Ideal travel companions for both smart city breaks or far-flung shores. We will pair ours with oversized tortoiseshell shades and dramatic earrings.

PRECIOUS MEMORIES are made here • We go behind the doors of the very first children’s hospice – and reveal why it’s vital its work is supported

Save 20% at Aspiga

The colourful history of LIPSTICK • It’s a much-loved piece of makeup – one in four of us won’t leave home without it – but did you know it symbolises so much more? Here, we look at how everyone’s favourite cosmetic emerged through key moments over the centuries…

Save 20% on Heaven By Deborah Mitchell

‘I’ve had MOTOR NEURONE DISEASE for more than 30 years’ • She’d been told she’d be dead before she was 40, but Naima Chakkour, from London, made an extraordinary pact with herself. Now 65, she tells her story

ESCAPE the EVERYDAY with COUNTRY LIVING

HOW TO BUY A secondhand CAR & not get ripped off! • Dealing with car traders is something many of us dread, but with a bit of expert know-how you can get yourself a new set of wheels at a bargain price

‘My new car was driven from Liverpool to London for me’ • Prima’s picture editor Jo Lockwood saved money by doing some online research

Why is packaging so HARD TO OPEN? • Toothbrushes as impenetrable as Fort Knox, soup containers that spread their contents across the kitchen as you try to prepare lunch… writer Terry Tavner isn’t surprised at the rise of ‘wrap rage’

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